Flaviar. The ace up the sleeve you’ve been searching for in your quest to rule the world. The cocktail world, that is.
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Remember when I was talking about how Brooklyn has gone berserk for craft cocktails and to feel worthy of living here I feel like I really have to know my shit? (Why I would need to feel worthy of living someplace so gosh darn expensive is a subject for another blog post. They should be thanking me for living here! You’re welcome, Brooklyn!)
Regardless, I take my quest to become a cocktail connoisseur seriously and I’ve recently acquired a secret weapon.
My dad always says, “A secret is something you tell one person. At a time.” Since I’m assuming you like a good cocktail every now and again ~ otherwise why are you here?!? ~ I’m going to share my ace-in-a-hole with you now.
Flaviar is a web based club full of cocktail-lovers just like us from all over the world. The rules of the club are:
- Be Adventurous. Look beyond the major label brands we see everywhere and explore the thousands of labels that make smaller batches and have less reach. And you don’t have to worry about whether or not it’s good stuff, because it’s been hand-picked by Flaviar’s three co-founders who, needless to say, have great taste.
- Be Choosy. Flaviar members have access to a huge selection of exclusive and private bottlings. Take advantage of that! Bottles really range in price, like from $40 to $4,000, so you can be as extravagant or frugal as you like. The first Flaviar private bottling, Deer, Bear & Moose, a 20-year-old single malt Scotch, was released in December 2015 and sold out wicked fast. More are on the way and available to members only.
- Be Social. Sure you could keep your coveted bottle all to yourself and drink your face off but the point here is to do exactly the opposite. It is a club after all! Get some friends together and share. Share your time. Share your experience. Share your thoughts. Life is short, people.
- Be Open to Surprises. My favorite part of Flaviar is the curated tasting boxes members receive every three months (with free shipping!) My box contained five 1.5 ounce samples of whiskeys from Asia/Oceania. I’d never heard of them or seen them on a liquor store shelf before. And Brooklyn has some well-stocked liquor stores. Frankly, I even had to look up where exactly Oceania even is. Flaviar tasting boxes are like an alcoholic CSA!
I said that to be funny, but it fits. You never know what’s coming in these boxes and there’s usually at least one thing in there you’ve never had before. In one case, it’s celeriac. In the other, it’s Togouchi Blended Japanese Whiskey.
When my box came I finally called those friends I’d been meaning to call for months (you have those friends, too) and we had a tasting at my place.
We totally geeked out talking about legs and tears and nose and finish. My intention was to take some photos of our evening and share them here but, frankly, we were having too much fun. It’s hard to drink, talk AND shoot.
Intrigued? Head over to the Flaviar web site. You’ll have to give your email to get on a short waiting list. You should be through in about a week or two and then you’ll have access to all the perks of membership.
One more cool thing ~ they have a pretty slick app for iPhone. You can use it to order bottles or get background information on the samples in your tasting box (they take the education part pretty seriously which I very much appreciate.) You can even use it to help you plan your tasting party. They offer advice on everything from what glassware is best to how to set up a blind tasting.
But, in my opinion, the coolest feature is the flavour spiral. If you’re thinking of ordering a bottle you haven’t tasted yet, you can click on the flavour spiral icon and get a visual aid to the flavours and fragrances you’ll encounter upon pouring your first glass. Here’s a screenshot from my phone:
It’s perfect if you entertain a lot and don’t want to serve up the same old, same old. But it’s also perfect if, like me, you wish you entertained more. Flaviar gives great incentive to finally make those calls.
Membership costs $60 paid quarterly and can be skipped or cancelled at anytime.